This policy will be updated from time to time and is valid as soon as it is published. We will endeavour to notify you if our cookies policy changes.
Current cookies policy published: 13th April 2020
Cookies policy version: 1.0
What are cookies?
On our site we use small text files (cookies) that help us to look more closely at our site traffic, measure how well our ads and web services are working and tailor your experience with us to better suit you. Your browser (Google Chrome, Firefox or Internet Explorer, for example) stores them on your computer, tablet or mobile.
They give our website a sort of ‘memory’ that’s special to you, so that it recognises you if you come back (which we really hope you will!).
What does the Burning Need team use cookies for?
There are a few different types of cookies on our site that help with different things. If you’re still curious, here’s a list of what they’re called and what they do:
Performance Cookies
Our user experience is improved by performance enhancing services (things that help us improve the quality of our site). We use cookies from these services to make them work. These cookies tend to gather session data so that we can create things like activity maps or anonymised recordings of visits, so that we can iron out any problems with the website and our pages.
To give an example, we might use performance cookies to track how visitors interact with our site. From the data we collect, we might see that people on mobile spend a lot less time on one of our pages because they get confused about what they are supposed to do. Because we have that information, we can then try to improve that page and make it less confusing.
Analytics Cookies
These cookies collect information about your session (visit) on our site. We collect information about your computer like the browser or operating system it uses, or its IP address. This helps us to create meaningful reports about the overall traffic that we receive on the site. An example of this type of service would be Google Analytics.
Because of the anonymous data we gather, we can understand that the blogs we write are most popular in certain countries or on Facebook as opposed to Twitter. This helps us better understand people that visit our site, so that we can try to make it more appealing to them.
Functionality Cookies
These cookies are super important to us! They run the more interactive parts of our website. They might tell us information about your visit, so that we know which country you’re coming from. That means we can make sure we only show products available in your country. Or they might be persistent, which means they stay on your computer for a longer time. This allows us to show you products or content that you might be interested in based on previous visits, or based on things you’ve bought before. They also allow us to avoid asking for information about you that we’ve already asked for before.
Can Cookies be Blocked?
You better believe they can! And it’s super simple to do. Please remember that this might stop us from being able to recognise you on the site, which is sad because we like to greet everyone in the most unique way that we can!
Instead of going into all the details on how to block cookies here, we’ve found a few helpful sets of instructions that you can use. We’ve sorted them by browser for you:
We hope that this has answered some of your cookie-based questions. If you have more, here’s a bigger guide all about cookies.
A List of the Third-Party Cookies We Currently Use
We allow selected Third Parties technologies (like Google) to place cookies when you visit brandfanatics.co.uk. These cookies let us see which adverts you see and click on to arrive at our site.
The table below shows the third-party cookies we use. We are not responsible for the content or privacy policies of these Third Parties or other sites, so please check these yourself to make sure you’re happy.
The following Third Party cookies are all used for analytical and targeting purposes:
| Cookie | Name | Purpose |
| Google Analytics | _ga_gali_gat_UA-X-Xcollect | These cookies are used to collect information about how you use our website. We use this information to create reports and help us improve our site. The cookies collect information anonymously, including the number of visitors to the site and blog, where visitors have come from to land on the site, the pages they visited and whether they subscribed to, or ordered from, the site.If you don’t want your data used by Google Analytics, you can install the Google Analytics ‘opt-out’ browser add-on. To opt-out of Analytics for the web, visit the Google Analytics opt-out page and install the add-on for your browser. Learn more about the opt-out and how to properly install the browser add-on here. |
| Google Tag Manager | _gid | We use Google tag manager to manage the pixels and scripts, supplied by our Third-Party partners, on the site. This helps us to use the technologies that we want without slowing down or breaking the site. Read Google’s overview of privacy and safeguarding data |
| Google Adwords Audiences | ads/ga-audiences | We use Google Adwords to advertise our website to people who may be interested in our content or products. We also use it to remarket our site to people who have visited it before. The cookie that Adwords places helps us to build ‘audiences’ – data created in an anonymous form that stores when you visited the site, what you viewed and or bought, and roughly where you’re located, we well as browser and device specific information. Learn how to opt-out of ads on Google and its partner sites here. |
| fr | We use Facebook to advertise our website to people who may be interested in our content or products. We also use it to remarket our site to people who have visited it before. The cookie that Facebook places helps us to build ‘audiences’ – data created in an anonymous form that stores when you visited the site, what you viewed and or bought, and roughly where you’re located, we well as browser and device specific information. Learn how to adjust your ad setting with Facebook here. | |
| Wishpond | PHPSESSIDXSRF-TOKEN | We use Wishpond as an email platform to connect with our subscribers and automate personalised communications with them. It stores personal data such as your email, name, when/how you subscribed with us and your activity and preferences on the site. You can unsubscribe from our marketing list at any time by clicking the unsubscribe link at the bottom of one of our marketing emails. |
| Youtube | GPSVISITOR_INFO1_LIVEYSC | We sometimes advertise our products on Youtube, or embed their video content on our site. Their cookies track visitor information (as part of the wider Google tacking) and content views. Learn how to opt-out of ads on Google and its partner sites here. |
If you think we’ve missed any, please let us know so that we can update this table.